Arun Pandit is a seasoned SEO and AI search expert, leading the vision behind Visiby's generative engine optimization platform.
About Arun
Arun Pandit is the founder of Visiby, an AI-visibility tracker by FNA Technology that measures how often ChatGPT, Perplexity, and Google AI Overviews cite a brand. He writes about generative engine optimization from the data Visiby collects across the brands it tracks.
Articles by Arun
Best AI Overviews Trackers in 2026: 6 Tools Compared on Live Queries
We compared 6 AI Overviews trackers on live queries. Which tools track AIO natively, which charge extra, and what each one misses.
What Is Search Engine Optimization (SEO)? A Complete Guide
What is Search Engine Optimization (SEO)? Learn the fundamentals of search rankings, on-page alignment, technical site health, and authority building.
AI Citation Rates: A 7-Brand Benchmark (2026)
Original Visiby research across 2,443 AI prompt-runs and 7 brands: how often ChatGPT, Perplexity, and Google AI Overviews actually cite a brand, and why engines disagree.
What Is Generative Engine Optimization (GEO)? A Complete 2026 Guide
Generative Engine Optimization (GEO) is the practice of shaping your content so that AI engines (ChatGPT, Perplexity, and Google AI Overviews) cite, mention, or recommend your brand when they generate an answer.