Arun Pandit is a seasoned SEO and AI search expert, leading the vision behind Visiby's generative engine optimization platform.
About Arun
Arun Pandit is the founder of Visiby, an AI-visibility tracker by FNA Technology that measures how often ChatGPT, Perplexity, and Google AI Overviews cite a brand. He writes about generative engine optimization from the data Visiby collects across the brands it tracks.
Articles by Arun
Semrush AI Toolkit vs Dedicated AI Visibility Tools: Suite Add-On or Specialist Platform?
Semrush's AI Visibility Toolkit vs dedicated tools: prompt limits, pricing math, engine depth, and architectural tradeoffs compared with real data.
AI Visibility for B2B SaaS: The 90-Day Program
A sequenced 90-day AI visibility program for B2B SaaS - weekly actions, effort estimates, and the conversion data that justifies it.
What Is Visiby? A Guide to AI Visibility Tracking
Visiby is an AI search visibility tracker by FNA Technology that measures brand citations across ChatGPT, Perplexity, and Google AI Overviews.
AI Share of Voice: How to Measure AI Search Presence
AI Share of Voice is the North Star GEO metric. Learn the formula, how to track it across ChatGPT and Perplexity, and why it connects directly to revenue.
What Is AI Visibility? The Complete Guide for 2026
AI visibility tracks how often your brand is cited in ChatGPT, Perplexity, and Google AI Overviews. Learn how to measure it, improve it, and outpace competitors.
SEO and GEO Together: The 2026 Dual-Search Strategy
SEO and GEO work together as complementary layers. Learn how to run both, allocate your budget, and map citation overlap vs search engine divergence.
7 Profound AI Alternatives in 2026 (When $499 Doesn't Fit)
Compare 7 leading Profound AI alternatives for AI search tracking and citation intelligence. Features, pricing, and multi-engine coverage analyzed.
How to Track Competitor Rankings in AI Search Results
Track competitor rankings across ChatGPT, Perplexity, and Google AI Overviews using our step-by-step spreadsheet audit matrix and automated tracking tools.
The 8 Best AEO Tools in 2026 (Tested and Priced)
The 8 best AEO tools compared on citation tracking, price and execution features. Tested on real prompts - not vendor claims.
Perplexity Brand Visibility: How Its Citations Work and How to Track Them
Learn how Perplexity chooses citations, why visibility changes within 2–7 days, and how to track your brand's citation performance using proven AI search monitoring strategies.
AI Citation Benchmark: 172 Prompts, 3 Engines, 7 Brands
Visiby ran 172 buyer prompts across ChatGPT, Perplexity, and Google AI Overviews. Median brand citation rate was 11% on ChatGPT and 4% on AI Overviews.
Best AI Overviews Trackers in 2026: 6 Tools Compared on Live Queries
We compared 6 AI Overviews trackers on live queries. Which tools track AIO natively, which charge extra, and what each one misses.
What Is Search Engine Optimization (SEO)? A Complete Guide
What is Search Engine Optimization (SEO)? Learn the fundamentals of search rankings, on-page alignment, technical site health, and authority building.
What Is Generative Engine Optimization (GEO)? A Complete 2026 Guide
Generative Engine Optimization (GEO) is the practice of shaping your content so that AI engines (ChatGPT, Perplexity, and Google AI Overviews) cite, mention, or recommend your brand when they generate an answer.