Arun Pandit is a seasoned SEO and AI search expert, leading the vision behind Visiby's generative engine optimization platform.
About Arun
Arun Pandit is the founder of Visiby, an AI-visibility tracker by FNA Technology that measures how often ChatGPT, Perplexity, and Google AI Overviews cite a brand. He writes about generative engine optimization from the data Visiby collects across the brands it tracks.
Articles by Arun
Is Google Visibility the Same as AI Visibility? (2026 Guide)
Google visibility and AI visibility are related but not the same. Blue-link rankings vs being named and cited inside AI answers — and why you need to track both.
AI SEO Agency: Generative Engine Optimization (GEO) Services
What a GEO service from an AI SEO agency should deliver, how to check its tracker, and what Visiby does from $1,000 a month across 5 AI tools, no contract.
How to Rank in Google AI Mode (2026 Guide)
A step-by-step guide to ranking in Google AI Mode — how AI Mode picks sources, the query fan-out it runs, and the 7 things that make your pages get cited in the answer.
What Are Fan-Out Queries? A Complete Guide to LLM Query Expansion
Learn what query fan-out is, how AI search engines like ChatGPT and Google AI Mode break down prompts into subqueries, and how to optimize for them.
GEO vs SEO vs AEO: What Each Means and How They Differ
GEO, AEO and SEO in plain words: what each targets, where you show up and how to measure it, plus what ChatGPT and Gemini cited when we asked.
SEO agency, AI content tool, or an AI visibility team: what $1,000 a month should buy you
Compare an SEO agency, a $99 AI content tool and an AI visibility team: what each does, what it costs a month, and which one is the right fit for you.
Semrush AI Toolkit vs Dedicated AI Visibility Tools: Suite Add-On or Specialist Platform?
Semrush's AI Visibility Toolkit vs dedicated tools: prompt limits, pricing math, engine depth, and architectural tradeoffs compared with real data.
AI Visibility for B2B SaaS: The 90-Day Program
A sequenced 90-day AI visibility program for B2B SaaS - weekly actions, effort estimates, and the conversion data that justifies it.
What Is Visiby? A Guide to AI Visibility Tracking
Visiby is an AI search visibility tracker by FNA Technology that measures brand citations across ChatGPT, Perplexity, and Google AI Overviews.
AI Share of Voice: How to Measure AI Search Presence
AI Share of Voice is the North Star GEO metric. Learn the formula, how to track it across ChatGPT and Perplexity, and why it connects directly to revenue.
What Is AI Visibility? The Complete Guide for 2026
AI visibility tracks how often your brand is cited in ChatGPT, Perplexity, and Google AI Overviews. Learn how to measure it, improve it, and outpace competitors.
SEO and GEO Together: The 2026 Dual-Search Strategy
SEO and GEO work together as complementary layers. Learn how to run both, allocate your budget, and map citation overlap vs search engine divergence.
7 Profound AI Alternatives in 2026 (When $499 Doesn't Fit)
Compare 7 leading Profound AI alternatives for AI search tracking and citation intelligence. Features, pricing, and multi-engine coverage analyzed.
How to Track Competitor Rankings in AI Search Results
Track competitor rankings across ChatGPT, Perplexity, and Google AI Overviews using our step-by-step spreadsheet audit matrix and automated tracking tools.
The 8 Best AEO Tools in 2026 (Tested and Priced)
The 8 best AEO tools compared on citation tracking, price and execution features. Tested on real prompts - not vendor claims.
Perplexity Brand Visibility: How Its Citations Work and How to Track Them
Learn how Perplexity chooses citations, why visibility changes within 2 to 7 days, and how to track your brand's citation performance using proven AI search monitoring strategies.
AI Citation Benchmark: 172 Prompts, 3 Engines, 7 Brands
Visiby ran 172 buyer prompts across ChatGPT, Perplexity, and Google AI Overviews. Median brand citation rate was 11% on ChatGPT and 4% on AI Overviews.
Best AI Overviews Trackers in 2026: 6 Tools Compared on Live Queries
We compared 6 AI Overviews trackers on live queries. Which tools track AIO natively, which charge extra, and what each one misses.
What Is Search Engine Optimization (SEO)? A Complete Guide
What is Search Engine Optimization (SEO)? Learn the fundamentals of search rankings, on-page alignment, technical site health, and authority building.
What Is Generative Engine Optimization (GEO)? A Complete 2026 Guide
Generative Engine Optimization (GEO) is the practice of shaping your content so that AI engines (ChatGPT, Perplexity, and Google AI Overviews) cite, mention, or recommend your brand when they generate an answer.