What Is Visiby? A Guide to AI Visibility Tracking

The short version: Visiby is an AI search visibility tracker made by FNA Technology. It measures how often ChatGPT, Perplexity, and Google AI Overviews cite your brand, identifies which competitors appear instead, and generates ranked action plans to fix citation gaps.

Key Takeaways:

• Visiby tracks brand presence across conversational search models with per-engine reporting and passage provenance.
• Built by FNA Technology LLP under the direction of Arun Pandit, Virender Singh, and Raunaq Arora.
• Tracks ChatGPT, Perplexity, and Google AI Overviews at entry, expanding to Gemini and Copilot on higher tiers.
• Employs a verified benchmark of 172 buyer queries and 3,340 citation events to ensure data accuracy.
• Includes crawler monitoring for GPTBot, ClaudeBot, and PerplexityBot alongside automated content fix plans.

Related Guides: AI Share of Voice Guide · What Is GEO · Answer Engine Optimization (AEO) · Robots.txt for AI Crawlers · How to Write llms.txt

Search behavior has shifted away from scrolling through ten blue links. Millions of buyers now ask conversational assistants for software recommendations, vendor comparisons, and technical explanations. When a prospective customer asks an answer engine for the best solution in your industry, your website is either cited in the response or invisible.

Standard rank trackers cannot monitor this. They check static position numbers on search engine results pages. They have no way to evaluate whether ChatGPT synthesized your product features or whether Perplexity cited your competitor instead.

Visiby was built to solve this exact visibility problem.

01 — DefinitionWhat is Visiby?

Visiby is a specialized analytics and measurement platform designed for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). The software regularly tests target buyer questions across major conversational models to determine if, where, and how your brand appears.

Instead of guessing whether conversational bots know your product exists, Visiby treats AI discovery as a measurable channel.

The platform carries out four primary functions:

1. Citation Tracking: It monitors target prompt clusters across multiple engines, calculating your citation rate and AI Share of Voice.
2. Provenance Tracing: When an engine recommends your company, Visiby pinpoints the exact URL and text passage the model extracted to form its answer.
3. Bot Crawler Telemetry: It tracks server logs for AI user agents (including GPTBot, ClaudeBot, and PerplexityBot) to verify your pages remain accessible to search models.
4. Gap Remediation: When a rival earns a citation, Visiby analyzes what information the model retrieved and outputs structured recommendations to help you capture that mention.

Unlike generic social monitoring tools that look for casual mentions on public forums, Visiby queries language models directly using real buyer intent prompts.

02 — Team & OriginsWho makes Visiby and how was it built?

Visiby is developed and operated by FNA Technology LLP.

The founding and engineering team combines deep backgrounds in search engineering, scalable data scraping, and artificial intelligence architecture:

• Arun Pandit (Founder): Directs product strategy and generative search methodology. He focuses on how answer engines index entity relationships and structured knowledge.
• Virender Singh (Technical Lead): Architects the distributed crawling infrastructure, structured schema pipelines, and multi-engine test orchestration.
• Raunaq Arora (Senior Software & AI Engineer): Builds the core telemetry engine, dashboard analytics, and passage-matching algorithms that map model answers back to source documents.

The team created Visiby after discovering that traditional SEO metrics were failing to predict business outcomes. In multiple tests, websites holding top organic ranks were completely omitted by language models answering buyer questions on the same topics. The system was built from the ground up to give marketing teams direct visibility into model outputs without manual prompting.

03 — Engine FootprintWhich engines does Visiby track?

Language models do not share a single unified web index. Each system relies on its own crawler, retrieval mechanism, and freshness weighting. Tracking one model tells you nothing about your standing on another.

Visiby separates reporting by engine across the following platforms:

1. ChatGPT (OpenAI)

Visiby tests prompts against OpenAI models (including GPT-4o and SearchGPT browsing modes). OpenAI systems prioritize authoritative third-party coverage, Wikipedia entries, clear documentation, and consistent brand entity definitions across the web.

2. Perplexity AI

Perplexity uses a recency-weighted index that pulls heavily from current web articles, YouTube transcripts, and technical forum discussions. Visiby monitors Perplexity citations to detect fast-moving shifts in vendor recommendations.

3. Google AI Overviews & AI Mode

Google synthesizes search answers directly above organic listings. Visiby captures whether your domain is included in the generative snapshot carousel and text summaries for commercial search terms.

4. Google Gemini

Available on Pro and Enterprise tiers, Visiby tracks Gemini responses. Gemini frequently pulls from Google's Knowledge Graph, structured entity data, and verified media assets.

5. Microsoft Copilot

Also available on Pro and Enterprise plans, Copilot integrates Bing index data with commercial product schema. Visiby checks your presence across corporate and workplace search queries.

6. Custom & Regional Engines

For Enterprise customers, Visiby supports tracking on Claude, Grok, DeepSeek, and localized international search engines.

04 — ReliabilityIs Visiby a reliable AI visibility tool?

Reliability in generative search tracking comes down to methodology. Language models are non-deterministic: asking the exact same question twice can yield slightly different phrasing or citations.

Visiby addresses this through structured sampling and passage verification:

• Multi-Pass Sampling: Rather than checking a query a single time, Visiby runs prompts across multiple isolated sessions to compute a statistically sound citation percentage.
• Source Verification: The platform does not rely on vague estimates. Every recorded citation is verified by matching the model's output against the live target web page.
• Published Benchmark: Visiby’s tracking engine is calibrated against a public benchmark of 172 commercial buyer prompts across ChatGPT, Perplexity, and Google AI Overviews. In that benchmark, the system indexed 3,340 citation events across 1,174 unique domains, validating 9,615 citation claims with zero unverified entries.

In our internal tests comparing manual prompting to automated tracking, manual checks missed over 40% of citation shifts because single queries fail to catch model variance. Automated, scheduled tracking provides a consistent baseline that marketing teams can rely on for board reporting.

05 — MethodologyHow does Visiby measure and improve citations?

Visiby operates as a closed loop: it measures where you stand, explains why the result occurred, and gives you the exact assets needed to improve.

+-------------------+      +----------------------+      +--------------------+
|  1. Sample Prompts | ---> | 2. Map Provenance    | ---> | 3. Generate Action |
|  Multi-engine runs|      | Extract exact source |      | Ranked fix queue   |
+-------------------+      +----------------------+      +--------------------+

AI Share of Voice (SOV)

Visiby calculates your AI Share of Voice using a straightforward formula:

$$\text{AI SOV (%)} = \left( \frac{\text{Brand Citations}}{\text{Total Category Citations}} \right) \times 100$$

If 100 buyer queries are executed in your niche and your product is recommended in 32 of them, your AI SOV is 32%. You can compare this number directly against your key competitors.

Bot Crawler Analytics

You cannot be cited if language model bots are blocked from reading your website. Visiby monitors server logs and crawler hits for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. If a robots.txt misconfiguration or firewall rule blocks these user agents, Visiby alerts you immediately.

Action Plan & Content Deliverables

A dashboard with numbers is unhelpful if you do not know how to fix poor results. Every weekly run generates a prioritized Action Plan. The system flags missing informational passages, suggests schema adjustments, and outputs structured content briefs designed to fill the specific gaps identified in the citation logs.

06 — Target AudienceWho is Visiby built for (and who is it not for)?

Being honest about product boundaries saves time for everyone.

Visiby is built for:

• B2B SaaS & Tech Companies: Teams that need their software cited when prospective buyers ask AI tools for vendor recommendations.
• Marketing & Growth Leaders: CMOs and SEO Directors looking to report AI Share of Voice metrics to executive leadership.
• Digital Agencies: Agencies managing multi-client generative search strategies who need white-label reporting and reliable client dashboards.
• Content Teams: Writers and editors who want data-backed briefs targeting high-intent AI queries.

Visiby is NOT for:

• Traditional Link Builders: If your strategy relies entirely on buying backlinks or tracking keyword ranks on conventional SERPs, standard SEO tools like Ahrefs or Semrush are better suited.
• Hyper-Local Offline Businesses: If you run a single neighborhood bakery, standard Google Maps optimization will deliver faster returns than multi-engine LLM tracking.
• Teams Without Content Execution Capacity: Visiby identifies gaps and generates fixes, but your team must be able to publish or update website content to see results.

07 — PricingHow does Visiby pricing work?

Visiby uses transparent, flat monthly pricing without seat-based penalties.

You can run your first brand baseline for free directly on the Visiby homepage without entering a credit card.

08 — FAQFrequently asked questions

What makes Visiby different from traditional SEO rank trackers?

Traditional rank trackers monitor where your URLs rank in standard search result lists. Visiby monitors whether generative language models cite your brand inside synthesized conversational answers, tracking multi-engine citation share and passage-level source data.

How often does Visiby update its tracking data?

Starter and Pro plans refresh tracking runs on a weekly cadence to smooth out short-term answer variance. Enterprise plans offer daily refresh schedules for brands in fast-moving categories.

Can Visiby track my competitors?

Yes. On the Pro and Enterprise plans, Visiby tracks competitor mentions alongside your brand, showing you which rivals win recommendations for specific buyer prompts and what content sources they use.

Does Visiby require installing code on my website?

No code installation is required to track AI citations. However, connecting your server logs or CDN enables Visiby's bot crawler analytics, giving you visibility into when AI bots crawl your pages.

Start tracking your brand visibility

When prospective customers research your market using AI assistants, finding out what those engines say about your product should not involve guesswork.

Generate your free AI visibility report on Visiby or explore our pricing tiers to set up automated tracking for your entire product line.

About the author

Arun Pandit

Founder at Visiby

Arun Pandit is the founder of Visiby, an AI-visibility tracker by FNA Technology that measures how often ChatGPT, Perplexity, and Google AI Overviews cite a brand. He writes about generative engine optimization from the data Visiby collects across the brands it tracks. View full profile →