Compare AI visibility tools: prices, engines and trials
Updated
Visiby is our product, and it is listed first. Below are the entry plans of the 11 tools we have head-to-head pages for, with the same fields for every tool, each read from the vendor's own pricing page on the date shown. Prices are in US dollars. Open a tool's name for our full comparison.
| Tool (entry plan) | Entry price, billed monthly | Entry price, billed annually | AI engines on the entry plan | What one prompt buys | Free plan or trial | Not for |
|---|---|---|---|---|---|---|
| Visiby (our product)Lite | $49 a month | No annual plan; every plan is billed monthly | ChatGPT, Perplexity and Google AI Overviews on every plan; Claude and Google AI Mode as an add-on, priced on request | 25 prompts × 3 engines (75 answers per check) | None. A one-off free check on ChatGPT | Teams that need Gemini or Microsoft Copilot tracked, a free trial, or annual billing |
| Ahrefs Brand RadarAhrefs Lite (custom prompts included) | $129 a month | $1,290 a year ($108 a month) | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot; Claude on custom prompts | 5 prompts, daily, on 1 AI tool (150 checks a month); 1 check = 1 prompt on 1 AI tool in 1 location, each run | No free trial; Ahrefs Free covers Site Explorer and Site Audit only | Teams that want a fixed prompt count without counting checks |
| BrightEdgeNot published | Not published | Not published | Not listed on a public pricing page | Not published | Demo request only | Teams that want a published price or to start without a sales call |
| FraseStarter | $49 a month | $39 a month, billed annually | ChatGPT, Google AI (Perplexity from Professional) | 20 AI Visibility prompts, monitored daily | 7-day free trial, no credit card | Teams that need Perplexity on the entry plan |
| Otterly AILite | $29 a month | $25 a month, billed annually | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot (Claude, Google AI Mode and Gemini as add-ons) | 15 search prompts, tracked daily | Free trial | Teams that need more than 15 prompts for under $189 a month |
| Peec AIStarter | $95 a month | $80 a month, billed annually | 3 models you choose from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, Naver AI (Perplexity as a paid add-on) | 50 prompts × 3 models, daily: 4,500 AI answers a month | Free trial | Teams that want Perplexity included without paying for an extra model |
| ProfoundTrial, then Enterprise | No published paid plan; Enterprise is custom | Not published | Trial: ChatGPT, Gemini, Google AI Overviews; Enterprise: up to 9 answer engines | Trial: 50 prompts run daily for 7 days; Enterprise: custom | Free 7-day trial | Teams that want a self-serve paid plan with a published price |
| Scrunch AICore | $250 a month | Annual discounts on Enterprise only | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot | 125 prompts, 5,000 responses a month | 7-day free trial | Teams with a budget under $250 a month |
| SearchablePro | $125 a month | $100 a month, billed annually | ChatGPT, Google AI Overviews, Perplexity (more models at extra cost) | 100 tracked prompts per model | 14-day free trial | Teams that want extra models without paying per model |
| SE Ranking (SE Visible)SE Visible Basic | $89 a month | $71 a month, billed annually | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot | 75 prompts, daily: about 11,250 AI answers a month | 10-day free trial | Teams that need Perplexity on the entry plan |
| Semrush AI Visibility ToolkitBase | $99 a month per domain | $99 a month per domain, billed annually | ChatGPT, Google AI, Gemini, Perplexity | 25 custom prompts, tracked daily | No toolkit trial listed; a general Semrush trial is offered | Teams that want a free trial of the AI Visibility Toolkit itself |
| WritesonicStarter | $99 a month | $79 a month, billed annually | ChatGPT, Gemini, Google AI Overviews | 50 prompts, 50 answers tracked daily | Free trial, no credit card | Teams that need Perplexity tracked |
Plan limits for every Visiby plan are on Plans and limits and Pricing. Not sure where you stand today? Run the free check.
How AI answers this today: on 6 Nov 2026 we asked 5 buyer questions in 4 AI answer tools, from India (20 answers). Visiby was named in 0 of 20.
Sources
- Visiby: visiby.net/pricing (live plan data), read 6 November 2026.
- Ahrefs: ahrefs.com/pricing (monthly and annual), read 6 November 2026.
- BrightEdge: brightedge.com/pricing (redirects to a demo request), read 6 November 2026.
- Frase: frase.io/pricing (monthly and yearly), read 6 November 2026.
- Otterly AI: otterly.ai/pricing (monthly and annually), read 6 November 2026.
- Peec AI: peec.ai/pricing (monthly and annual), read 6 November 2026.
- Profound: tryprofound.com/pricing, read 6 November 2026.
- Scrunch AI: scrunch.com/pricing (incl. the annual pricing FAQ), read 6 November 2026.
- Searchable: searchable.com/pricing (monthly and annual), read 6 November 2026.
- SE Ranking: visible.seranking.com/pricing and seranking.com/subscription.html, read 6 November 2026.
- Semrush: semrush.com/pricing/ai (monthly and annually); Knowledge Base, AI Visibility Toolkit, read 6 November 2026 (help page 28 October 2026).
- Writesonic: writesonic.com/pricing (monthly and annual), read 6 November 2026.
Featured Comparison
Visiby vs Otterly AI: AI Search Monitoring
Compare Visiby and Otterly AI—see how our action-first visibility tracking stacks up against the query tracking dashboard in 2026. Discover why modern marketing teams are choosing Visiby's citation-driven measurement and transparent pricing over Otterly AI's monitoring-focused metered limits.
See how we stack up.
Honest side-by-side breakdowns. Visibility data, the action gap, capability tables, and pricing in plain numbers.
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Visiby vs SE Ranking AI Visibility. Compare dedicated, AI-native citation intelligence with flat pricing against legacy SEO suite add-on packages.
Frase
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Scrunch AI
Visiby vs Scrunch AI
Visiby vs Scrunch AI. Compare self-serve citation intelligence with zero technical setup against Scrunch's enterprise CDN-layer edge proxy rewriting.
Ahrefs Brand Radar
Visiby vs Ahrefs Brand Radar
Visiby vs Ahrefs Brand Radar. Compare AI engines, custom prompts and prices, and see where each one is the better pick.
BrightEdge
Visiby vs BrightEdge
Visiby vs BrightEdge. Compare execution-first AI citation tracking with finished content briefs against enterprise sales-led keyword rank dashboards.
Semrush AI Toolkit
Visiby vs Semrush AI Toolkit
Visiby vs Semrush AI Visibility Toolkit. Compare dedicated multi-engine citation tracking against traditional SEO suite add-on modules.
Why Compare AI Search Optimization and Visibility Tools?
The shift from traditional search engines to generative AI answers has changed how brands measure their visibility. Legacy search engine optimization (SEO) tools measure page-one links, keyword rankings, and organic click-through rates. However, when users ask ChatGPT, Perplexity, or Google AI Overviews questions, they receive a synthesized text response with citation links rather than a list of websites.
AI visibility trackers help modern marketing teams audit their brand's citation share-of-voice and generative search visibility. By comparing different tools in the space—from legacy enterprise systems to modern content-driven trackers—companies can identify platforms that offer the best coverage across different LLMs, accurate keyword tracking, and actionable content optimization advice.
At Visiby, we prioritize closed-loop visibility tracking. Our platform does not just report numbers; it monitors your competitors, analyzes the exact citations you are missing, and maps out a week-by-week action plan showing your content team exactly what to write, update, or structure to win recommendations in generative search.
Frequently Asked Questions
Which AI search engines does Visiby track?
Visiby tracks brand citations across 3 engines (ChatGPT, Perplexity, Google AI Overviews) on every plan. Claude and Google AI Mode are a paid add-on, priced on request. The Agency plan adds higher limits: 500 prompts, 10 brands and 10 seats.
How does Visiby compare to traditional SEO tools?
Traditional SEO tools measure links and rankings on search engine results pages. Visiby is built for the AI-search era, measuring exactly where and how ChatGPT, Perplexity, and Google AI Overviews cite your brand versus competitors, and providing a closed-loop action plan with finished content.
Which AI visibility tools have a free trial or a free plan?
On 6 November 2026, Frase, Otterly AI, Peec AI, Profound, Scrunch AI, Searchable, SE Visible and Writesonic offered a free trial on their pricing pages. Ahrefs and Visiby did not, and Semrush lists no trial for the AI Visibility Toolkit itself (it offers a general Semrush trial); Visiby offers a one-off free check on ChatGPT instead. BrightEdge does not publish a price.
What is the cheapest AI visibility tool for a small team?
By entry price billed monthly, Otterly AI Lite is the lowest at $29 a month for 15 prompts, and Frase Starter is $49 a month for 20 prompts. Visiby Lite is $49 a month for 25 prompts × 3 engines on ChatGPT, Perplexity and Google AI Overviews. It is tracking only; ready-to-publish actions start on Starter at $99 a month. Check what one prompt buys before you compare: some tools count per model or per check.
What do AI visibility tools mean by prompts, checks and credits?
A prompt is one question you track. Tools then count it differently: Visiby asks each prompt on all 3 of its engines, Peec AI and Searchable count prompts per model, and Ahrefs counts a check for every prompt on every AI tool each time it runs. The table shows what one unit buys for each tool.