As generative search expands, software vendors are adopting divergent technical approaches. Some focus on edge-level infrastructure to dynamically serve content to AI bots, while others focus on analytics and native content production.
Scrunch AI, which raised $19 million to build an enterprise AI Experience Platform (AXP), operates at the CDN layer to dynamically rewrite web content for visiting LLM agents. Visiby takes an action-first, native approach: tracking brand citations across ChatGPT, Perplexity, and Google AI Overviews, identifying exact paragraph gaps, and delivering finished content that marketing teams publish directly through their existing CMS.
This comparison outlines how their technical architectures, onboarding workflows, and cost models compare. Run your free baseline report to measure your AI citation footprint in seconds without a credit card.
What Visiby does: measure, then fix
Generative search engines evaluate web content through Retrieval-Augmented Generation (RAG). To earn citations, brands must provide high Information Gain, authoritative data, and easily extractable passage structures.
Visiby provides a complete, closed loop for winning these citations. Every weekly run queries target buyer prompts across ChatGPT, Perplexity, and Google AI Overviews, evaluating each engine separately and recording the exact source URLs and passages cited.
Visiby's Action Plan tab automatically organizes these findings into a prioritized queue of content updates. On the Pro plan, the Brand Entity tab evaluates how AI engines define your business, while Competitor Intelligence identifies which competitor domains occupy target answers.
Visiby then produces finished deliverables. It generates structured briefs and publication-ready articles modeled on winning citation structures. You deploy the content to your website, and Visiby measures the citation impact on the subsequent weekly run.
The data on this page is compiled by Raunaq Arora, senior software and AI engineer at FNA Technology.
Where Scrunch AI fits
Scrunch AI is an enterprise infrastructure platform designed to format website delivery for AI search bots and autonomous agents. Sourced from its platform materials and industry announcements, Scrunch operates at the edge proxy level.
By routing web traffic through a CDN-layer proxy, Scrunch dynamically modifies how pages are presented to incoming AI crawlers (such as GPTBot and PerplexityBot), converting complex web layouts into clean, token-efficient formats in real time.
If your organization is a large enterprise with significant technical resources, complex legacy architectures, and the budget for dedicated CDN proxy infrastructure, Scrunch AI provides specialized edge-rendering capabilities.
Pricing and implementation side by side
Scrunch AI and Visiby serve different implementation models. Scrunch targets large enterprises with custom annual commitments and technical setup requirements, while Visiby is built as a self-serve platform with flat, transparent monthly pricing.
| Dimension |  | |
|---|---|---|
| Deployment model | CDN-layer edge proxy (requires DNS and reverse-proxy setup) | Self-serve cloud application (zero engineering integration) |
| Pricing structure | Enterprise custom contracts (typically annual commitments) | Flat rate: $99/mo Starter, $249/mo Pro |
| Onboarding process | Sales-led demos, security evaluations, and technical deployment | Instant self-serve setup with a card-free first report |
| Citation intelligence | Automated edge rewriting and bot traffic routing | Per-engine citation rates, passage provenance, and share of voice |
| Content control | Automated proxy transformations at the edge | Human-reviewed, native CMS articles and structured briefs |
| Crawler telemetry | Advanced bot detection and edge traffic filtering | Monitors GPTBot, ClaudeBot, PerplexityBot, and Google-Extended |
As shown above, Scrunch AI requires organizational buy-in from engineering and security teams to route web traffic through an external proxy. Visiby enables marketing teams to start tracking and fixing citation gaps immediately with zero code changes.
The scored comparison
This evaluation compares both platforms across core GEO capabilities:
| Capability | | |
|---|---|---|
| Primary approach | Automated edge proxy transformations for AI bots | Closed-loop citation intelligence and native content creation |
| Engine visibility | Refines delivery for major LLM crawlers | Reports ChatGPT, Google AI Overviews, and Perplexity separately |
| Engineering overhead | Requires CDN, DNS, and proxy configuration | Zero technical setup required |
| Citation tracking | Focuses on agent experience and bot interactions | Identifies exact passages and competitor citation share |
| Content workflow | Modifies output at the proxy layer | Delivers finished content to publish on your native domain |
| Free evaluation | Sales demonstration upon request | Immediate free report inside the live product |
What our benchmark proves
Understanding engine-level citation patterns is essential because AI models rely on different data sources. In our 172-prompt benchmark across commercial search queries, citation distribution varied sharply:
| Source domain | ChatGPT | Perplexity | Google AI Overviews |
|---|---|---|---|
| 45% (78/172) | 0% (0/172) | 29% (50/172) | |
| YouTube | 0.6% (1/172) | 66% (114/172) | 54% (92/172) |
| Semrush | 7% (12/172) | 24% (42/172) | 16% (27/172) |
While technical crawler accessibility is important, content substance and factual authority ultimately determine which sources an LLM cites. Having a clean CDN output does not guarantee citations if the underlying information does not directly satisfy the user's intent.
Which one should you choose?
Selecting between Scrunch AI and Visiby depends on your team's technical architecture and budget:
- Choose Scrunch AI if you are an enterprise organization wanting automated CDN-level proxy rewriting without altering your underlying CMS content.
- Choose Scrunch AI if your engineering team has approved routing production traffic through a dedicated edge proxy layer.
- Choose Visiby if you want a self-serve platform that tracks citation share across ChatGPT, Perplexity, and Google AI Overviews starting at $99/mo.
- Choose Visiby if you want full editorial control over published content with zero DNS or proxy integration requirements.
Key takeaways
- Visiby is a self-serve AI citation intelligence platform that pinpoints citation gaps and delivers finished content to fix them.
- Scrunch AI is an enterprise AI Experience Platform (AXP) that modifies page output at the CDN edge proxy layer.
- Visiby requires zero technical integration, whereas Scrunch AI involves DNS and proxy configuration.
- Visiby offers flat pricing from $99/mo, while Scrunch AI operates on custom enterprise contracts.