Visiby is built for AI citation tracking: on Starter it measures how ChatGPT, Perplexity, and Google AI Overviews cite your brand; Pro adds Gemini and Copilot; and Enterprise covers custom engines, regions, daily refresh, white-label, API, and SSO. Then it writes the content briefs and finished pieces that close the gaps it finds, at flat per-plan pricing you can start today.
Profound is the enterprise leader in the same category, with the widest engine footprint and a customer base of large brands. If you are standing up a dedicated AEO program with a budget for the widest engine list, it is a strong choice.
This page is for the other buyer. Unlike most AI visibility tools comparisons, it uses real data from our own 172-prompt benchmark, names Profound's genuine strengths, and shows where Visiby is the better fit. Run your own baseline first with a free report inside the live product.
What Visiby does: measure, then fix
The core difference is what happens after the score. Visiby is built so every weekly run ends with a fix: an Action Plan tab that hands you a ranked, trackable queue of changes, plus written briefs and finished, gold-standard pieces aimed at the specific citation gaps the data found.
That is not a slogan. In one June 2026 run, the pipeline produced 14 content briefs and 35 finished pieces aimed at the exact gaps the citation data turned up.
It also reports per engine, with depth. Our benchmark found the same brand behaves very differently per engine, so a single blended score hides the truth. Visiby reports each engine separately and traces every citation to the exact page and passage, so a gap becomes a paragraph to rewrite rather than a number to stare at.
On Pro, a Brand Entity tab adds how each engine describes your brand, not just whether it cites you, and a Competitor Intelligence tab maps your citation share against named competitors per topic and engine. The first report runs inside the live product, so you are hands-on with the real tool from the first run.
The numbers on this page come from running that pipeline, not from a marketing deck. Its author, Raunaq Arora, is the senior software and AI engineer who built Visiby at FNA Technology.
Where Profound fits
Profound is the category leader in enterprise AI visibility monitoring, and a fair comparison names its strengths. It has broad engine coverage, tracking across up to ten AI surfaces including ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Copilot, Grok, Meta AI, and DeepSeek. That is among the widest coverage claims in the category.
Its Prompt Volumes feature reports panel-based demand for the questions buyers actually ask AI engines, a genuinely unique dataset that Visiby does not try to replicate. It carries SOC 2 Type II compliance referenced across independent buyer-review sources, which matters for large, regulated buyers. And it has expanded beyond monitoring with an Agents and Create layer for content generation.
If you are a large enterprise standing up a dedicated AEO program, those strengths are exactly what you want. The question this page answers is what happens when you are not that buyer.
Pricing, side by side
Both vendors publish flat pricing. As of June 2026 (confirm at tryprofound.com/pricing, since the category moves quickly), Profound publishes a 99 dollar Starter that tracks ChatGPT only, a 399 dollar Growth plan that adds Perplexity and Google AI Overviews, and a custom Enterprise tier for ten-plus engines with SOC 2 and API access. Visiby prices flat per plan, not per seat, and includes the ranked Action Plan on every tier.
| Plan |  | |
|---|---|---|
| Entry | $99/mo: ChatGPT only, 50 prompts | $100/mo Starter: ChatGPT, Perplexity, Google AI Overviews (50 prompts, ranked Action Plan, finished deliverables) |
| Three-engine | $399/mo Growth: 100 prompts | $250/mo Pro: Starter + Gemini + Copilot (100 prompts, plus Brand Entity, Competitor Intelligence, Sentiment) |
| Top | Enterprise (custom): 10+ engines, SOC 2, API, Prompt Volumes | Enterprise: custom engines, regions, daily refresh, white-label, API, SSO (1,000+ prompts) |
The cleanest way to compare is value per run, not price per prompt. Every Visiby run samples your prompts across the engines on your plan, traces each citation to the page and passage that earned it, and ends in a ranked action plan with briefs and finished content you can ship.
Visiby's Starter adds weekly refresh and bot analytics that watch GPTBot, ClaudeBot, PerplexityBot, and Google-Extended access. Annual billing is ten months for twelve, and the first report is free.
Profound's enterprise depth is a genuine fit for a large AEO program. For a startup, a small SaaS team, or an agency watching margin per client, Visiby's three engines at entry and action-first run is the closer match.
The scored comparison
This compares the two on the dimensions that decide a purchase: what you get at each price, how the data is reported, and what you walk away with at the end of a run. Each row reflects published terms and documented capabilities.
| Dimension | | |
|---|---|---|
| Entry-tier coverage (as of Jun 2026) | Starter: ChatGPT, Perplexity, Google AI Overviews, 50 prompts, $100/mo | ChatGPT only, 50 prompts, $99/mo |
| Three-engine coverage | Pro: Starter + Gemini + Copilot, 100 prompts, $250/mo | $399/mo Growth, 100 prompts |
| Getting started | Free first report inside the live, self-serve product | Free one-off AEO report; platform onboarding sales-led |
| Per-engine reporting | Each engine scored on its own and traced to the exact passage | Reported across surfaces |
| Brand Entity and Competitor Intelligence | Brand-perception view plus citation-share matrix, included on Pro | Part of its enterprise analytics |
| Action and finished deliverables | Ranked action plan plus briefs and finished deliverables every run | Agents, Create, and Agent Analytics |
| Top-tier breadth and trust | Enterprise: 1,000-plus prompts, custom engines, daily refresh, white-label, API and SSO | Up to 10-plus engines, SOC 2 Type II, Prompt Volumes panel data, API |
Read across the rows that decide a purchase and Visiby is equal or stronger on the ones most teams weigh: three real engines at the entry price, five engines at 250 dollars, self-serve hands-on access, per-engine reporting traced to the passage, Brand Entity and Competitor Intelligence on Pro, and a fix at the end of every run. Profound's genuine edge is breadth of engine coverage at the top tier, its unique Prompt Volumes demand data, and enterprise trust signals, which a large AEO program will value.
One encouraging note from the data: raw domain authority does not decide citations. On our 40-point domain-authority rubric, some of the most-cited domains in our set score low, well behind YouTube and Wikipedia, yet they earn citations because AI engines cite for topical relevance and content structure. That is the whole premise of the fix step: you do not need a unicorn balance sheet to earn citations, you need the right pages structured the right way.
Run your own brand against the same three core engines, free and inside the live product.
What our benchmark proves
The reason per-engine reporting matters this much is that the engines do not cite the same sources, so any tool reporting one blended figure hides where you actually stand. In our full 172-prompt corpus, Reddit was cited by ChatGPT in 45 percent of answers and by Google AI Overviews in 29 percent, but by Perplexity zero times. YouTube was cited in 66 percent of Perplexity answers but only 0.6 percent of ChatGPT answers. A competitor winning your slot on Perplexity is often a completely different page than the one beating you on ChatGPT, which is why per-engine, passage-level provenance turns a competitor report into a fix.
The same divergence shows up inside a single tool's footprint. Across all 172 prompts Profound's citation rate runs a roughly flat 11 percent per engine. Yet inside the AI Visibility Tracking topic, Perplexity cited it in 24 of 45 prompts against ChatGPT's 5 of 45 on the same questions — a 4.7x gap.
The lesson for your brand is the same: insist on per-engine reporting, and read any single visibility score next to its engine split. Presence in AI answers is still a race almost no one is running, and that is the gap a tracker exists to surface and a fix step exists to close.
Which one should you choose?
There is no universal winner, only the better fit for what you are buying.
- Choose Profound if you need the widest engine footprint at the top tier and your buyers genuinely research across all of them.
- Choose Profound if you want its unique Prompt Volumes demand data and have a dedicated AEO function to run data-dense analytics daily.
- Choose Visiby if you want flat, self-serve pricing with the standard Starter engines (ChatGPT, Perplexity, and Google AI Overviews) at the entry tier and a free first report inside the live product.
- Choose Visiby if you want the measurement and the fix in one closed loop: passage-level provenance, Competitor Intelligence, Brand Entity, and a ranked Action Plan that ends in finished deliverables.
- Choose Visiby if you value a published 172-prompt benchmark with a structural validator over self-reported metrics.
If your reason for looking enterprise is governance, a vendor security review, white-label, API and SSO, or custom engine coverage, that is not a reason to leave Visiby — Visiby Enterprise is built for exactly that, with the same action-first run underneath. The one expectation to set is refresh cadence: Visiby refreshes weekly on Starter and Pro and daily on Enterprise.
Start with your free baseline report inside the live product, or book a strategy call if you want to talk through which fits your team.