Visiby and Otterly AI are two dedicated platforms in the AI visibility and GEO (Generative Engine Optimization) space. Both track how often key engines like ChatGPT, Google AI Overviews, and Perplexity recommend your brand, both provide share-of-voice analysis, and both offer self-serve setups.
The primary difference lies in what happens after the measurement. Otterly AI is designed as a monitoring dashboard, tracking brand presence and competitive share-of-voice across several search engines. Visiby is built as a closed-loop platform that not only measures where you are cited but also delivers the finished content engineered to close the specific gaps the data reveals, and then re-measures whether it worked next week.
This page compares both options using real data from a 172-prompt benchmark, evaluates their features and pricing structures, and shows where each fits. Run your first free Visiby report to get your baseline in under a minute without a card.
What Visiby does: measure, then fix
Most analytics dashboards in this space stop at a score. Visiby is built on the premise that measurement only matters if it triggers a fix. Every weekly run samples ChatGPT, Perplexity, and Google AI Overviews, reports each engine separately, and traces each citation down to the exact page and passage the engine quoted.
The Action Plan tab, included on every plan, automatically ranks those gaps by opportunity so you know which prompt to address first. On the Pro plan, the Brand Entity tab shows how search engines characterize and describe your brand, while the Competitor Intelligence tab tracks who holds the specific slots you want.
Then Visiby builds. Because the content is modeled directly on the winning competitor patterns rather than generic templates, it hands you finished, gold-standard articles and updates to close the measured gaps. One June 2026 run produced 14 content briefs and 35 finished pieces targeted at specific citation gaps. You ship the content, and Visiby re-measures the next week.
The data and numbers on this page are compiled by Raunaq Arora, the senior software and AI engineer who built Visiby's tracking and telemetry systems at FNA Technology.
Where Otterly AI fits
Otterly AI is a highly capable product in the generative engine optimization monitoring market. Sourced from its published platform materials, the product acts as an AI search brand-visibility engine, enabling marketing teams to monitor brand mentions and sentiment across multiple models.
It tracks ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot on its standard plans, with extra models like Google AI Mode and Gemini available as add-ons. It provides a Brand Visibility Index (BVI) to summarize your presence and share-of-voice, and helps teams organize search queries into structured libraries.
If your team is seeking an entry-level monitoring dashboard to log keyword presence and BVI metrics across various models, Otterly AI is a very accessible choice. It is particularly popular for teams that already have their own content production workflows and simply need a tracking dashboard to measure general trends.
Pricing, side by side
Otterly AI's pricing uses a tiered structure based on the number of prompts you track, starting with a Lite plan at $29/month. However, additional engine models and prompt expansions must be purchased as separate add-ons. Visiby prices flat per plan, with no per-seat or per-model limits, and includes the ranked Action Plan and finished deliverables on every tier.
| Dimension |  |  |
|---|---|---|
| Entry paid tier | $29/mo Lite: 15 prompts, daily tracking, core engines (ChatGPT, Google AI Overviews, Perplexity, Copilot) | $100/mo Starter: 50 prompts, 5 engines (ChatGPT, AIO, Gemini, Claude, Perplexity), weekly refresh, bot analytics, ranked Action Plan, finished deliverables |
| Mid paid tier | $189/mo Standard: 100 prompts | $250/mo Pro: 150 prompts, 5 engines, daily refresh, Brand Entity, Competitor Intelligence, Sentiment |
| Premium tier | $489/mo Premium: 400 prompts | Agency: 500+ prompts, custom regions, daily refresh, white-label, API, SSO |
| Prompt metering | Batches of additional prompts and extra engines (like Gemini) must be purchased as add-ons | Flat: engine coverage and feature usage do not change the price of the plan |
| Content loop | Monitoring dashboard; content generation is handled outside the platform | Closed loop: measures citations, builds finished deliverables for gaps, re-measures next run |
| Free report / trial | 14-day free trial | Free first report, no credit card required |
Read two things from this table:
First, Otterly AI's entry-level $29 Lite tier is a very affordable option for tracking a small, focused set of 15 prompts. However, if you need standard volume, the jump to Standard ($189/mo for 100 prompts) or Premium ($489/mo for 400 prompts) is steep. Visiby's Starter at $100/mo includes 50 prompts across all core engines with finished deliverables.
Second, Visiby provides a complete, flat-rate package. There are no add-ons or hidden charges to add core engine coverage, and every plan includes the actionable dashboard and the deliverables to fix the gaps.
The scored comparison
This GEO comparison evaluates both tools on the same capabilities used across our industry guides, prioritizing structural depth and whether the product closes the loop between data and content.
| Capability | | |
|---|---|---|
| Design center | AI visibility tracking dashboard | Citation tracking with content generated to close gaps |
| Core engines | Core engines on base plans; additional engines (like Gemini) require add-ons | 5 engines on Starter & Pro (ChatGPT, AIO, Gemini, Claude, Perplexity) |
| What to fix | Shows brand share-of-voice and BVI trends | Ranked Action Plan queue of trackable content fixes |
| Citation details | Reports mentions and presence across engines | Traces citations to the exact page and paragraph quoted |
| Content creation | Handled manually by your team outside the tool | Gold-standard finished deliverables built from winning patterns |
| Crawler telemetry | Focuses on GEO search query logging | GPTBot, ClaudeBot, PerplexityBot, Google-Extended monitoring plus robots.txt audit |
| Free start | 14-day trial | Free first report inside the live product, no card |
| Pricing model | Tiered and metered (per-prompt limits, paid add-ons) | Flat per plan, no hidden add-on costs |
The deciding factor is whether you want a monitoring dashboard to observe data (Otterly AI) or a complete loop that turns data into publishable content (Visiby).
What our benchmark proves
The reason per-engine tracking is critical is that different AI search engines cite completely different sources. Reporting a single blended visibility score hides where your brand actually stands. In our June 2026 benchmark, we ran 172 prompts across ChatGPT, Perplexity, and Google AI Overviews, capturing 516 AI responses and indexing 3,340 citation events.
| Source domain | ChatGPT | Perplexity | Google AI Overviews |
|---|---|---|---|
| 45% (78/172) | 0% (0/172) | 29% (50/172) | |
| YouTube | 0.6% (1/172) | 66% (114/172) | 54% (92/172) |
| Semrush | 7% (12/172) | 24% (42/172) | 16% (27/172) |
Reddit was cited in 45 percent of ChatGPT answers but never in Perplexity. YouTube was cited in 66 percent of Perplexity answers but almost never in ChatGPT. The source universes rarely overlap: ChatGPT cited 409 unique domains, Google AI Overviews 504, and Perplexity 573 across the same queries.
Two key conclusions emerge:
First, footprint and engine balance are separate metrics. A brand can look present but sit one source update away from zero, which is the case for tools with single-engine weighting.
Second, domain authority alone does not dictate citations. Engines cite for topical relevance and content structure. This means any brand can win citation slots by structuring pages to directly answer user queries.
Which one should you choose?
There is no single winner; the right tool depends on your team's workflow and budget:
- Choose Otterly AI if you want a lightweight monitoring dashboard: its $29/mo Lite plan is perfect for tracking a small set of 15 prompts.
- Choose Otterly AI if your content production team is already fully staffed and only needs raw tracking data to log BVI metrics.
- Choose Visiby if you want to measure and close citation gaps in a single, closed loop: per-engine, passage-level tracking and finished deliverables on every plan.
- Choose Visiby if you prefer a flat, predictable pricing model starting at $100/mo with no hidden add-ons or metering per model.
The cleanest way to decide is to test both with a query you actively compete for.
Key takeaways
- Visiby is a closed-loop platform that tracks citation gaps down to the page and passage, delivering finished content to close them.
- Otterly AI is an AI search monitoring dashboard that tracks brand mentions, BVI, and sentiment, best suited for teams that only need raw data.
- Our 172-prompt benchmark reveals that engines use different sources, making per-engine tracking essential over a single blended score.
- Visiby's pricing is flat per plan starting at $100/mo, while Otterly AI starts at $29/mo for Lite but scales to $189/mo and $489/mo for Standard and Premium.