What does AI brand monitoring check?
When buyers ask AI assistants which provider to pick, AI brand monitoring checks what those answers say about you. It is the part of an AI visibility platform that looks at your own brand. For each tracked prompt and engine, Visiby records:
- The full answer text, so you can read how the engine describes you.
- Whether the answer names your brand or a product name you gave during setup (a mention).
- Whether it links to a page on your domain or one of its subdomains (a citation).
- Every page and domain the answer cited, labelled as yours, a tracked competitor's, or another source such as a review site, forum or publisher.
- On the Pro and Agency plans, your position against the other brands named in the same answer.
Answers that fail to come back are left out of every rate, so an engine outage never shows up as a drop. How each step works: how Visiby tracks AI citations.
How do you spot a wrong or outdated claim about your brand?
Visiby does not fact-check answers, so the check is a person reading them. Open the answers that name you and look for these five things:
- Category: does the answer say what you sell, and for whom?
- Prices and plans: does it quote a price, plan or limit you no longer offer?
- Name: does it mix you up with a company that has a similar name? A different domain that only contains your name is never counted as yours.
- Products: does it name a product you retired, or miss one you launched?
- Sources: which pages did that answer cite? Check whether one of them is an old review, a directory listing or an old page of your own.
The cited pages show what appeared next to the claim, not why the engine wrote it. For a free, manual way to start with ChatGPT, see how to monitor ChatGPT brand mentions.
What can you do once you find a wrong claim?
- Fix your own page first if the answer cited it: update the price, plan or product facts and the date on the page.
- Correct the third-party pages the answer cited, such as profiles, listings and review sites.
- Ask the sites that AI engines already cite to update what they say about you.
- Check the next run. Visiby compares like with like between runs: the same prompt wording, on the same engine, answered in both runs.
Visiby’s action plan is built from where your brand is missing from, or losing ground in, AI answers, not from a fact check. Its Profiles & reviews and Digital PR & community items cover the same kind of work, and Visiby never publishes anything to your site: you put each fix live. See how the action plan works.
Which Visiby plans include AI brand monitoring?
Every plan. Lite is tracking only, with 25 prompts × 3 engines (ChatGPT, Perplexity and Google AI Overviews). Starter, Pro, Claude Pro and Agency track 50, 150, 150 and 500 prompts × 3 engines and add 10, 30, 30 or 50 ready-to-publish actions a month that you or your team put live. Claude and Google AI Mode can be added to any plan as a paid add-on, priced on request. Every limit: what each Visiby plan includes. Prices: Visiby pricing.
What does Visiby not do?
- It does not judge whether an answer is accurate. Reading the answers is your team's job.
- It is not a live feed. Answers are collected in scheduled runs, and each run is a dated snapshot.
- It does not track social posts or news coverage. Its core data is AI answers, plus Search Console, GA4 and Cloudflare data if you connect them.
- It does not collect answers from Gemini or Microsoft Copilot.
- The free check covers ChatGPT only, for three buyer questions, as a one-off report rather than tracking over time.
All engines: which AI engines Visiby monitors. Data sources: what data sources Visiby uses.
Tool or team?
If you want a team to do the reading and the fixes, the Growth Engine is Visiby’s done-for-you service, from $1,000 a month, with no contract and no promised rankings. If you want to look first, run the free check to see what ChatGPT says about your brand today.
Frequently asked questions
Does Visiby flag wrong information about my brand automatically?
No. Visiby saves the full text of every answer and the sources it cites, so your team can read what each AI engine says about you. It does not judge whether an answer is accurate, and its mention detection is a whole-word match, not an AI judgement.
Is AI brand monitoring the same as social listening?
No. Social listening tracks what people post about you. AI brand monitoring tracks what AI engines answer when buyers ask about your category. Visiby's core data is AI answers; it does not track social posts or news coverage.
Which AI engines does Visiby monitor?
ChatGPT, Perplexity and Google AI Overviews on every plan. Claude and Google AI Mode are a paid add-on, priced on request. Visiby does not collect answers from Gemini or Microsoft Copilot.
Is a mention the same as a citation?
No. A mention means the answer names your brand. A citation means the answer links to a page on your domain. Visiby counts them separately, so you can see an answer that names you without linking, or links without naming you.