Key Takeaways: AI search tracking tools cost between $15/mo and $499+/mo. The biggest pricing trap is legacy SEO platforms charging $50 to $150 add-on fees for AI Overviews coverage. Native platforms like Visiby offer flat-rate multi-engine tracking at $0.20 to $0.45 per tracked prompt.
Note: This master pricing index is updated monthly to reflect vendor tier changes and engine credit policies.
Choosing an AI visibility platform in 2026 requires looking past advertised starting rates. A tool advertising a "$49/mo" entry price can quickly balloon to $200/mo once you add native Google AI Overviews tracking, competitor domain limits, and daily prompt refresh cycles.
To establish total transparency across the market, we analyzed subscription models, hidden add-on fees, and effective cost-per-prompt metrics for all 9 leading AI visibility tools.
01 — Master TableMaster pricing table: All 9 AI visibility tools compared
The table below breaks down entry pricing, hidden add-on traps, estimated cost-per-prompt, and multi-engine inclusion across all 9 market solutions:
| Platform | Entry Price | Hidden Add-On Traps | Native Engines Included | Est. Cost Per Prompt | Billing Model |
|---|---|---|---|---|---|
| 1. Visiby | $99 / mo | None (All engines included flat) | ChatGPT, Perplexity, AI Overviews | ~$0.33 | Transparent flat tier |
| 2. Profound | $499 / mo | High enterprise minimum commitment | ChatGPT, Perplexity, Gemini, Copilot | ~$1.25 | Enterprise annual contract |
| 3. Otterly AI | $29 / mo | Lower prompt volume caps on entry tier | ChatGPT, Perplexity, AI Overviews | ~$0.29 | Tiered usage |
| 4. Peec AI | €135 / mo | Pay-per-engine billing structure | ChatGPT, Perplexity, Gemini | ~$0.45 | Modular engine credits |
| 5. Frase | $15 / mo | AI writer add-on ($25/mo extra) | Google Snippets & AI answers | N/A (Per document) | Seat + Add-on credits |
| 6. Searchable AI | $129 / mo | Additional prompt packs required at scale | ChatGPT, Perplexity, Claude | ~$0.52 | Usage-based tiers |
| 7. Writesonic | $99 / mo | Words-per-month generation caps | ChatGPT, Perplexity, Google | ~$0.40 | Generative credit bundle |
| 8. SE Ranking | ~$144 / mo | Core SEO sub required + $50+ AI add-on fee | Google AI Overviews, ChatGPT | ~$0.65 | Base sub + Add-on module |
| 9. Ahrefs Brand Radar | Custom / Enterprise | Requires main Ahrefs plan + Brand Radar tier | Perplexity, ChatGPT | ~$0.90 | Add-on feature tier |
02 — Add-On Traps3 Hidden add-on traps in AI search software pricing
When evaluating vendor proposals, watch out for these 3 common pricing tricks:
Trap 1: The "Legacy Add-On Fee"
Traditional SEO platforms built their architecture around Google blue links. When AI Overviews appeared, rather than incorporating AI data into existing subscriptions, several vendors introduced "AI SERP Add-Ons" costing $50 to $150 extra per month.
Example: If a platform costs $94/mo for keyword tracking, but requires a $50/mo add-on to monitor Google AI Overviews, your true starting cost is $144/mo.
Trap 2: Pay-Per-Engine Multiplexing
Some tools charge per prompt per engine. If you track 100 prompts across ChatGPT, Perplexity, and Google AI Overviews, the vendor counts that as 300 prompt units. If their entry plan only includes 100 prompt units, you hit paywalls immediately.
Trap 3: Artificial Competitor Caps
A tracking report is useless if it only measures your brand in isolation. Certain entry plans restrict you to 1 competitor domain. To compare your citation share against 4 key competitors, you are forced to upgrade to a higher subscription tier.
03 — Cost CalculatorHow to calculate true cost-per-prompt
To determine which vendor offers the best value for your marketing budget, calculate the Effective Cost Per Prompt (ECPP) using this formula:
$$\text{ECPP} = \frac{\text{Total Monthly Subscription Cost}}{\text{Tracked Prompts} \times \text{Supported Engines} \times \text{Monthly Sampling Frequency}}$$
Scenario A: Flat-rate native platform (e.g. Visiby)
- Monthly Cost: $99
- Prompts: 100 custom buyer queries
- Engines: 3 (ChatGPT, Perplexity, AI Overviews)
- Sampling: 1x per week (4x monthly)
- Total Data Operations: 1,200 data points
- Effective ECPP: $0.082 per data point ($0.33 per prompt query).
Scenario B: Add-on legacy platform (e.g. SE Ranking + Add-On)
- Monthly Cost: $144 ($94 Base + $50 AI Add-On)
- Prompts: 75 queries
- Engines: 2
- Sampling: 4x monthly
- Total Data Operations: 600 data points
- Effective ECPP: $0.24 per data point ($0.65 per prompt query).
04 — 9 Tool ReviewsDetailed pricing breakdown for all 9 platforms
1. Visiby — $99/mo to $249/mo
Built specifically for AI visibility and citation intelligence. Starter plan at $99/mo covers 100 custom prompts across ChatGPT, Perplexity, and Google AI Overviews natively with flat-rate pricing. Pro plan at $249/mo adds automated fix briefs and competitive gap analysis.
2. Profound — $499/mo+
Enterprise prompt telemetry suite designed for Fortune 500 brands. High prompt volumes and custom API integrations, but carries an enterprise minimum entry price.
3. Otterly AI — $29/mo to $189/mo
Budget-friendly citation tracker for freelancers and small businesses. Entry tier starts at $29/mo with basic engine monitoring.
4. Peec AI — €135/mo+
Modular European tracking platform. Pricing scales based on selected search engines and regional prompt locations.
5. Frase — $15/mo to $115/mo
On-page Q&A editor for content writers. Best for structuring individual articles rather than enterprise prompt monitoring.
6. Searchable AI — $129/mo+
Focuses on tracking external source citations and PR footprint across LLMs.
7. Writesonic — $99/mo+
Combines AI content generation with basic AEO tracking features.
8. SE Ranking — ~$144/mo (Base + AI Add-on)
Legacy rank tracker requiring a base subscription plus an add-on module to access AI Overviews.
9. Ahrefs Brand Radar — Custom / Plan Tier
Requires an existing Ahrefs subscription plus Brand Radar credits to monitor brand mention frequency in Perplexity and ChatGPT.
05 — FAQFrequently asked questions
Want transparent AI visibility tracking without hidden add-on fees? Generate your free AI visibility report
Raunaq Arora is a senior software and AI engineer at Visiby, where he builds the AI-visibility measurement pipeline and dashboard. He writes about how AI-visibility tracking is measured and tooled. View full profile →